10 Years of Blogging – What I’ve Learned and What’s Next

Matt Canyonlands utah

Every year I write a reflective blog post when the anniversary of LandLopers comes around. This year is auspicious for many reasons though, not the least of which is that 10 years is a fairly momentous anniversary – especially in the blogging world. To be honest, I’m not necessarily in the mood to write this post but I feel it’s important to do so. I’ve been in a creative rut for quite a while, and a reflective post is just what the proverbial doctor ordered.

Route 66 Matt Illinois

Personal Growth

More than improving my photos and writing, LandLopers has
been an instrument of incredible personal growth. I’ve written about it a
million times, but my life before the blog was not the one I wanted. I was
deeply unhappy, except that I didn’t realize it at the time. That unhappiness
had become so normal and commonplace that I just accepted it as life. It wasn’t
until things in my life started to improve that I fully realized just how
miserable I was. I was unmotivated, overweight, my relationships with friends
and family suffered – nothing was going right. That’s because I had
successfully ignored my true calling in life for more than a decade, but my
subconscious was fighting back. My entire life I’ve been fascinated by all
things international and foreign. I have two degrees in International Relations
and fully intended to enter the Foreign Service for a life overseas. But then I
decided not to, for a variety of reasons I won’t go into here, and instead took
a job doing something I didn’t like, but which paid the bills. It’s so easy in
life to keep doing things because they’re easy. We as humans always choose the
easiest route, it’s just in our nature. When entering a building, people will
always enter through a door already open rather than take the millisecond to
open a new one. But it’s opening that new door which is so important, so
transformative and that’s ultimately what I did 10 years ago. It would have
been far too easy to keep going with the flow, but instead I didn’t just open a
new door, I created it out of the ether. I created this job for myself out of
pure willpower and perseverance and because of that it’s so much more than an
occupation. This career and website have become important aspects of who I am
as a person. It’s how I now define myself, how I present myself to the world.
If you stop to think about it, that’s a tremendous amount of change and
personal growth in just a few short years. It can take people decades to
realize their goals in life, if they ever do, and while I’m far from perfecting
anything (believe me) I’m on the right track. More than the trips or other
perks the true reward of this site has been in becoming a better man. It’s an
entirely selfish pursuit, but one that I needed to undertake. I needed to be
shocked and scared, I needed to work and scrape. I needed to create this out of
nothing in order to truly appreciate everything it has done for me.

Matt Long

Avoiding Mediocrity

The digital world has changed a lot since I first started
this site. Every day new people start their own blogs, social media accounts or
YouTube channels all with the goal of being able to do this for a living. Sadly
though, most do it for all of the wrong reasons. With anything we do in life
there has to be passion, there has to be drive. Your job should be a calling
and not a way to only earn a paycheck, otherwise you won’t be happy and you
probably won’t be successful. Far too many would-be bloggers or influencers
(what a terrible word) do this for selfish reasons, for nice trips and perks.
They ultimately won’t be successful because it’s not a sustainable model, but
in the process they make my job more difficult than it really should be. They
hurt the integrity of the professional – yes, it’s a profession – and add more
hurdles in a world where there are already far too many. A good blogger or
writer should not be doing this for egotistical reasons. I’ve seen a recent,
and sad, phenomenon of young men and women who seem to be all about fluff
instead of substance. They purport to have a blog, they write (albeit poorly)
but really it’s a platform in which to showcase themselves half naked or in
bikinis. I’m not sure how or why this weird trend of models turned travel
writers occurred, but it’s not good for the overall profession. They cheapen it
and they take away from what’s important all in the vain attempt to increase
their own notoriety and probably score some free trips in the process. No, a
good travel blog should be about the individual writing it, but it’s also the
responsibility of that writer to address the needs and concerns of his or her
audience. It’s tough, no doubt there, which is why the most successful travel
bloggers are also fiercely intelligent and driven people. Most of the
successful travel bloggers are in their second or third careers in life and of
the ones I know they come from industries as impressive as medicine, law,
banking, politics and more. These aren’t the stereotypical young 20-somethings
on a gap year; they are smart professionals who simply have an unconventional
job. That’s also why they’ve succeeded, because they have the mental acuity to
walk that tightrope and deliver content that is honest and engaging, without
being braggadocious or self-aggrandizing. Keep that in mind when looking at
travel blogs, are they using you or are they serving you?

Matt Long LandLopers

What’s Next

I’ve long said that the site is not the end of my own
personal evolution. Will LandLopers be around in 20 years? I would doubt it,
but what I don’t doubt is that I will still be working in the travel world and
loving every moment of it. Over the last four decades my life has taken any
number of unexpected turns, both positive and negative. I’m not unique in that,
that’s life for all of us. But one thing that age has given me is perspective.
While at one time I thought that each new change was it, the end, that was my
life, I now realize that all of those changes were but stations on the route.
They’re pass-throughs and I kind of see LandLopers in the same way. This blog
is not how I will spend the rest of my days, I know that. No, don’t worry, I’m
not giving up on travel blogging anytime soon but I also know that this site
will in turn lead to something else, which will lead to something else and so
on. No, rather than try to find my terminus (Sounds depressing doesn’t it?)
what I believe is more important is to make sure that I’m on the right track in
the first place. For a long time I wasn’t, and that proverbial train was taking
me into some very dark (and incredibly boring) stops. I flipped the switch
though and rerouted the train into new stations. Stations full of life and
energy, stations where I’m happy. I’m not ignorant enough to think that I will
spend however much time I have left on this planet as a travel blogger. But
whatever I do next will be on this same path. It will follow along with my
passions and dreams and that, more than anything else, is what is so very
important. It’s not key that you find whatever it is you think you’ll do for
the rest of your life, that almost never works out. No, what’s important is
that you’re on the right track in the first place. If you are, then no matter
how many starts and stops there are, you will eventually end up in the place
where you were meant to be.

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